Target USA, back in 2013, entered Canada with a massive 133 stores across the country. It is unparalleled the boldest move a retailer giant can pull in the marketplace history of Canada. Target spent over four billion dollars in launching and until ceasing operation.
Nordstrom planned their gradual entry by launching one store at a time north of the border, starting in 2014. Since then, the well-poised brand sustains its strategy to be grand and steady, focusing on envisioning the right locations and crowds for its strong footstep.
Amazon, like other US retailers, is recognized as the most unorthodox kind of retailer giant entering the Canadian markets. Its first expansion into Vancouver in 2013 certainly shook the supply chain industry and moderately opens 15 fulfillments in Canada up to date. Each establishment is set to be bigger and to employ more full-time staff than ever.
Each US corporation projects the entry into Canada because the surge of Canadian spending over the last 10 years show astonishing figures, and speed getting rid of their stocking much quicker than in the US retails. To cut the logistics and transport costs, they have decided to set their foot north of the border. Moreover, the growth in shipment volumes does necessarily mean lower logistics costs. Correspondingly, the retail pricing goes down means the sale volume goes up.
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