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17
Feb
2021

The Sophisticated Low-Alcohol and No-Alcohol Markets

by Michael Kotendzhi | Food & Drink
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The manufacturers of low to no alcohol beverages are recognizing the standing point when they launch the products to go against all the traditional beer, spirits, and wine. With a large ambition, manufacturers and brewers painstakingly put together the boldest recipes to create innovative and attractive drinks.  

As more competitions arise, each brand is bringing out the craftsmanship and uniqueness to the market. The design in each manufacturing step is crucial and meticulously where one misstep may lead to something completely different. Because of the sophistication each brewer put in the effort of such an alcohol revolution, the success shown in the UK market gains much confidence that the exponential opportunity is for every alcohol brewer to grab.   
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The UK is the leading market for the young alcohol sector to be able to develop aggressively as consumers are increasingly looking for freedom in those alternate choices.  The US and New Zealand are following closely to expand the premium products and lead the trend.  


Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.