The Sophisticated Low-Alcohol and No-Alcohol Markets

by Michael Kotendzhi | Food & Drink

The manufacturers of low to no alcohol beverages are recognizing the standing point when they launch the products to go against all the traditional beer, spirits, and wine. With a large ambition, manufacturers and brewers painstakingly put together the boldest recipes to create innovative and attractive drinks.  

As more competitions arise, each brand is bringing out the craftsmanship and uniqueness to the market. The design in each manufacturing step is crucial and meticulously where one misstep may lead to something completely different. Because of the sophistication each brewer put in the effort of such an alcohol revolution, the success shown in the UK market gains much confidence that the exponential opportunity is for every alcohol brewer to grab.   
The UK is the leading market for the young alcohol sector to be able to develop aggressively as consumers are increasingly looking for freedom in those alternate choices.  The US and New Zealand are following closely to expand the premium products and lead the trend.  

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Mr Kotendzhi oversees North American operations and has over 15 years of experience.  Michael Kotendzhi has a degree in Logistics. 

Michael's experience includes supply chain management, reverse logistics, & domestic transportation.