The Low and No Alcohol Markets In India

by Michael Kotendzhi | Food & Drink

The rising trend of low-alcohol and no-alcohol beverages has spread its initiation to the worldwide market. In Asia, India has subsequently revised and tightened the constitutes for the alcohol market, which has planted a bumpy road ahead for the alcohol industry.

In India, the authority establishes a regulation that low-alcohol and no-alcohol beverages are considered to categorize as beer beverages since the products are claimed to be 0.0% ABV and namely related to beer. Furthermore, the regulation includes declaring that beers within the range of 0.5% to 5.0% ABV are categorized as regular or mile, and everything above 5.0% is considered strong alcohol. Before the revision, alcohol under 8.0% ABV in India is considered as a low-alcohol beverage, meaning practically every product available on the shelf is considered as a low-alcohol drink.

Many alcohol manufacturers such as Budweiser, Hoegaarden, and Heineken allege their 0.0 ABV products to be no-alcoholic drinks. However, the Indian alcohol market contends its perspective as even the alcohol was removed during the brewing process, there might be a fragment of alcoholic elements remaining the beverage.
Heineken arguably opinionates its standpoint that there is a diminutive amount of alcohol in their “Alcohol-Free” beverage, which makes the authority to warn the consumers to use at their own discretion. 

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.