The Low and No Alcohol Markets In India
The rising trend of low-alcohol and no-alcohol beverages has spread its initiation to the worldwide market. In Asia, India has subsequently revised and tightened the constitutes for the alcohol market, which has planted a bumpy road ahead for the alcohol industry.
In India, the authority establishes a regulation that low-alcohol and no-alcohol beverages are considered to categorize as beer beverages since the products are claimed to be 0.0% ABV and namely related to beer. Furthermore, the regulation includes declaring that beers within the range of 0.5% to 5.0% ABV are categorized as regular or mile, and everything above 5.0% is considered strong alcohol. Before the revision, alcohol under 8.0% ABV in India is considered as a low-alcohol beverage, meaning practically every product available on the shelf is considered as a low-alcohol drink.
Many alcohol manufacturers such as Budweiser, Hoegaarden, and Heineken allege their 0.0 ABV products to be no-alcoholic drinks. However, the Indian alcohol market contends its perspective as even the alcohol was removed during the brewing process, there might be a fragment of alcoholic elements remaining the beverage.
Heineken arguably opinionates its standpoint that there is a diminutive amount of alcohol in their “Alcohol-Free” beverage, which makes the authority to warn the consumers to use at their own discretion.