The Inauguration of Good Sunday Gin Soda In Canadian RTD Market
The alcoholic beverage trend certainly shifts significantly in recent years, including the preferences of each individual market in Canada. Two university undergrads discover their ways into alcohol entrepreneurship, fascinated by the brewing industry during their first employment at a local craft cidery.
Being in the mid-20s, Christian Karayannides and Dylan Corson launch their newly established brand – Good Sunday amidst the pandemic, driven by the means to create a product fitting for their similar age congregation. The product consists of low alcohol, low sugar, and diverse flavor, centering the idea to have a good Sunday albeit enjoy the product on Saturday night.
The partners pair up after working at the local cidery and are mentored by its owner upon the finding of local sources of their raw ingredients. While tampering with a chemistry set bought on Amazon, the partners start their journeys in the beverage industry. The promising growth trend in RTD drinks certainly boosts their confidence after a year of preparing for their own company.
After intensively tracking the aboard markets of RTD drinks in the UK and the US, the young entrepreneurs determine that their launching to Canada’s low to no alcoholic drink market carries a perfect opportunity. The room to grow in the Canadian RTD drink market is tangible and conventional in the North American region.
Aiming for the pandemic effects on the “new normal” lifestyle, potential consumers tend to enjoy alcoholic drinks throughout the day more freely. this makes Good Sunday stands out as its products’ sugar content ranges from 5%+ ABV to no ABV, the goal is to see growth in the next few years. To launch at the beginning of a global pandemic is not easy when all the campaigns must be canceled and pivoted completely.
Amongst all the excitements and challenges, the paired entrepreneurs aim for a brighter future in 2021. Many may say they are inexperienced or too young, but the fact shows that being in the mid-20s flock may be the largest advantage, accountable in the largest section of consumers in the RTD market now.