The Hard Seltzer Market In The UK

by Michael Kotendzhi | Food & Drink

The impact of ready-to-drink beverages made in the US alcohol market is immense. Therefore, the manufacturers intend to bring the $550 million products to the UK market and envision to grow the premature industry to be worth over 20 billion dollars in two years.  

Hard seltzer is a new blend consisting of alcohol and sparkling water.  The notable brands, such as Mike’s Hard Sparkling Water by AB InBev and White Claw by Mark Anthony, subsequently are introduced and become instant hits in North America. Does the question remain whether the UK alcohol consumers can accept the same trend as in the US?  

Sleek designs, refreshing images, natural ingredients, and unique labeling are what the Millennials look for when trying new things. With the creativity and bold moves nowadays by the alcohol manufacturers, the marketing is competent to what the consumers desire and sought after.  Especially Perrier and St. Pellegrino have proven to the world that sparkling water is a healthy alternative to carbonated drinks that carry an unhealthy balance.  
Luxury while sophisticated is the new fashion in 2020.  

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.