With TVs being the most important entertainment source in the modern world, children are watching and educating through whichever programs on display. A report from Alcohol Concern in the UK shows that children are exposed to alcohol more frequently on TVs or other social media sources in an alarming state.
The alcoholic beverages advertisements campaign sponsorships on a wide array of television programs, sports games, music events, and holidays. The market segment becomes a necessity to social and private occurrences that children are largely exposed to without limitations. Over ninety percent of children identify alcoholic brand names correctly rather than recognizing any other leading brands in snack products. The result from the study certainly shocks the association.
The report significantly points out that the children who associate with social media are most likely experiencing alcohol at some points. Football programs are also one of the largest sources that children are exposed to with a significant volume of promotions involved. The continuous influence creates a cognitive imprint on the children’s memory and promotes engagement into adulthood.
In the UK alcohol industry, certain restrictions have been put in place to ban certain levels of alcohol-related advertisement that can potentially reach children. The restrictions will apply to televised programs, advertising in cinemas, sponsorships in sports programs, and cultural events. Hopefully, they will create a better drinking culture amongst the age aggregations.
