Market Research On Alcohols

by Michael Kotendzhi | Food & Drink

Market research has normally provided the volume during peak and ono-peak seasons for better prediction on the sales. However, the past analysis turns out to be inaccurate since leisure drink has become part of daily routines.

In the UK, an updated study method has been carried out to ensure accountability of the overall distribution of drinking habits. Typically, holidays or special occasional alcohol consumptions happen on birthdays, Christmas, New Year, weddings, and parties, which is reported as the main events involving alcohol drinks. A new study has shown that leisure drinking actually takes up a stunning two-third of US sales and forty percent of UK sales. Especially the age aggregation between 25 to 34 years old, the drinkers consume the highest units of alcohol per week.

The trajectory in modern drinking and social patterns has been influenced by the excessive advertising cultures around the world. In the meantime, the figures are posing more risks on health aspects related to alcohol consumption, not to mention the behavioral aspects.
The updated method of research still can not match the overall alcohol sales although it includes the festive and leisure drinking patterns. It is possible the research has overlooked some segments of cultural behaviors to explain the discrepancy. The most important intention is to have the proper evidence to show the consumers the relation between what they consume and its effect on the overall health. 

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Mr Kotendzhi oversees North American operations and has over 15 years of experience.  Michael Kotendzhi has a degree in Logistics. 

Michael's experience includes supply chain management, reverse logistics, & domestic transportation.