Hungry for Authentic Food: Vancouver

by Michael Kotendzhi | Food & Drink

Vancouverites are getting very picky and questionable about the authenticity in the food consumer market since the import becomes globalized and it is possible to eat pineapples all year round or the prickly pears only grown in Mexico. Compared to twenty years ago, traditional food from all over the world has advanced its passage into Vancouver supermarket and across Canada and become a necessity.

Either it is individual ethnic food markets or national chain grocers, they are trying to capitalize on their advantage to showcase their uniqueness amongst the consumer market. Vancouver remaining to be the most multi-cultured society in the world, ethnicity is what consumers are looking for. After decades of fidgeting, traditional food items and authentic dishes have officially maintained their positions in the grocery and restaurant industries.

The demand is there, yet the challenges lie in packaging, labeling, distributing, and storing. This is where a local 3PL provider coming in to support ultimate marketing to wrap up the productions and sell the products on the shelf. With different FDA and consumer regulations, as well as the major language differentiation, it is necessary to repack for local compliance.

18 Wheels Logistics is here for your re-packing, re-wrapping, and re-labeling. We offer a wide range of customization services to help you get to your customers in a jiffy. As a one-stop logistics source, we also offer truckingcopackingwarehousing, and distribution. 

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.