Finland’s Low-Alcohol Spirit Finds Its Sweet Way To The International Market

by Michael Kotendzhi | Food & Drink

The worldwide trend in the alcohol industry does not slow down for the consumer market. Many countries that are leading in alcohol brewing have been stirring up new products eager for their customers to try. In Finland, two new entrepreneurs adventure their brewing experience to another level and create a new brand – Kaska. Meaning “Because”, the duo figures, “Because it is time for spirits to change too.” 

The spirit is light in taste and containing zero sugar. It is brewed with spruce and lemon which is ideally mixed into cocktails. The duo has ventured through more than seventy recipes to create the ultimate Kaska. Combining the traditional and modern distilling processes, the pair is confident that their finishing product is unique and will become competitive in the low-alcohol spirit market. To target the drinkers in a new generation, the goal is to produce a drink that is containing a considerable amount of alcohol with a moderate amount of sugar.  

The exciting product sold out in a few hours after the first batch launch and therefore received positive feedback that the duo is extremely confident. They are focusing on Asian alcohol consumers, especially in Hong Kong, where the cocktail culture is at its peak. The pair strive for success internationally besides the goal to launch in their own country, Finland.  

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.