The pop song culture in the US has an enormous influence on the mind and the behavior of young people nowadays. Monkey see monkey do. The music industry fully converges the drinking culture and the alcoholic context into songs and lyrics which is neglecting the repercussion it brings to the young crowd. Public health authorities in the US are evaluating the proper practice of any alcoholic references in pop songs nowadays and determining the concern should be raised.
Across four genres of music including Country, Urban, Rock, and Pop, over a quarter of the songs mentioned alcohol with six percent mentioning the brand. The excessive exposure of alcohol and brands has seriously affected the youth who are underaged with a passive message of alcohol usage. The authorities are concerning and noted the seriousness of promoting alcohol and brands to youth.
The coincidental uses of alcohol and brand are considered a dangerous cause leading to unconsciousness of alcohol influence to underage drinking and higher engagement rates for high school students. The top brands mentioned include Patron tequila, Hennesy Cognac, Grey Goose, and Jack Daniel. It is presumed that when alcohol is mentioned in the songs may also portray positive or negative emotions and explicit sexual context.
North American youth listen to music from 1.5 to 2.5 hours on average, and up to 6 hours per day. The contexts are influential and but the music makers are utilizing the materials freely without considering the consequences. With the single goal of obtaining popularity, the music industry should carefully monitor whether glamorizing alcohol is appropriate to the target listeners or not.
