Distribution Strategies Used by Businesses

by Michael Kotendzhi | Logistics

It’s crucial for businesses to optimize every part of their sales prospects. While marketing and customer loyalty are important, so is the right distribution strategy. These distribution strategies used by businesses are great for keeping demand high while targeting specific markets. This maximizes as much profit as possible and leads to greater total sales for future quarters.

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.