Benefits of CRM for Multi-Location Warehouse Management

by Michael Kotendzhi | Warehousing
Benefits of CRM for Multi-Location Warehouse Management

Technology is constantly evolving, which has both advantages and disadvantages for businesses. Companies are gaining more opportunities to develop their way of work. At the same time, business owners are sometimes confused with all the innovations and unsure about what to implement. When it comes to multi-location warehouse management, one thing is for sure. CRM is a valuable tool with multiple benefits. It helps businesses manage communication between teams and customers, tracks all activities and makes the whole process of catching up a lot easier. In the following article, you will learn about the benefits of CRM for multi-location warehouse management and ways you can use it to make your business better.

What is CRM?

Customer relationship management represents a strategy used by many businesses to manage the communications between clients, customers, and employees. It can be applied to existing and potential customers. Businesses can track the communication, analyze interactions and ensure they make the most out of their relationships with clients.

What are the benefits of CRM for multi-location warehouse management?

CRM can be applied to many businesses. If you’re running a warehouse situated in multiple locations, you might be interested in all the benefits this technology has to offer. Here are the main advantages you should consider before investing in the software.

Multi-location info in one place

Having a growing business is great. However, managing multiple teams in different locations may become a bit challenging. CRM allows you to centralize all the information and keep track of all details in one place. This software makes it easy to find files, even though they come from different warehouses. This saves time, but, more importantly – it decreases stress.

Tracking communication with customers

One of the main benefits of CRM for multi-location warehouse management is simplified communication with clients and partners. Due to the number of locations, sometimes it’s challenging to manage all records and make sure everybody gets their answers and solutions. CRM lets you keep track of all interactions – emails, calls, etc.

Use collected data to segment clients

Collecting info over time is not just for the sake of remembering. It helps analyze data and create lists of clients/customers according to the size of their warehouse needs, locations, type of deal, etc. This is very useful as you can examine the types of people that contact your business and improve your services according to their needs.

Managing results in different locations

Even though they are a part of the same business, different locations come with different circumstances. This results in variable performance, which needs to be handled uniquely. CRM assists businesses with this challenge, as it keeps track of different types of CRM data and helps with optimizing your approach for each of the locations. You can utilize the information you have in a much more productive way, adjusting to various areas of your business.

Better communication among teams

When dealing with multi-location warehouse management, ensuring smooth communication between teams is challenging. This is particularly difficult when people are working from home, which became common during the global pandemicCRM makes it easy for employees to exchange information even though they don’t work at the same premises.

CRM systems can help you grow

Even though you use it to manage multiple business branches, CRM can help you grow even more. All the benefits of CRM for multi-location warehouse management lead to more productive teams, better revenues, and a more objective attitude towards your business. You can focus on your clients’ needs, check if any of the segments need improvements, and enhance the way you do business with minimum effort. However, be sure to use this technology bearing the following advice in mind:

  • update the client information regularly to ensure reports and data are up-to-date;
  • set goals you want to reach and warehouse trends you want to follow with CRM technology;
  • get support if you are not experienced with this type of software;
  • make sure your employees are educated accordingly and have someone to help them with questions or challenges in the first couple of months of using the CRM technology. 

These methods will help you reap all benefits of CRM for multi-location warehouse management and improve your operations without much effort.

For over 30 years, 18 Wheels Logistics has strived to be the most customer-centric trucking, warehousing, and logistics company around. Based in Vancouver, British Columbia, Canada, 18 Wheels relies on experience and integrity to make customers happy and remain on the cutting edge of shipping and logistics management.

If you have any questions about this article or you would like to talk to us about your shipping needs, please call us at (604) 439-8938.

Michael Kotendzhi is President of Operations & Transportation and a partner at 18 Wheels. Michael has over 15 years of experience and is equipped with a degree in Logistics from the University of British Columbia Sauder School of Business. As well as a background in logistics from XPO Logistics (formally Kelron Logistics), North America's largest contract warehousing provider.

Michael's experience includes supply chain management, reverse logistics, & domestic transportation. He has developed 18 Wheels' trucking solutions, effectively utilizing the sister company's vehicle fleet and building a transportation supply-chain network across North America.