A complaint has filed against Colorado High CBD gin in the UK recently, relating to the content displayed with connecting an illegal drug and the implication of potential therapeutic effect. The UK’s alcohol industry watchdog, The Portman Group, recently advocates against the distillery, Silent Pool, when a concern raises due to an ambiguous connection between cannabis and CBD.
Unlike in Canada, cannabis is considered illicit while CBD is not in the UK. The confused connections imply the misconception of advertising alcohol and CBD, and then subsequentially create a pleasant quality. The presence of CBD may indirectly reflect the usage of cannabis and create confusion in consumers. Also, the aftereffect of being therapeutic is arguably a fact that should be provided to the public.
Silent Pool Distillers defends their consumers that they should be well-educated on the differences between cannabis and CBD, as well as the effects of each product. Especially, the drink is named Colorado High, meaning they praise the quality CBD grown in Colorado and taken from Denver as known as the “Mile High City”.
The Portman Group, on the other hand, views the name and its publishing images from a whole different perspective. The word “high” implies the therapeutic effect from the ingredients, and the word “Colorado” represents the first state to legalize cannabis. The overall perception illustrates the inexplicit correspondence to illicit content and henceforth the advocates in the case.
