 A fleet of trucks on the highway, symbolizing the best benefits of fleet management technology. Every business is on the hunt for technology that will improve its employees' efficiency and productivity. Notably, a major development is happening in the logistics industry. The introduction of fleet management software is a game-changer that brings a lot to the table. Let's see what the benefits of fleet management technology are and how you can use them to help your business excel in all areas. How fleet management impacts the logistics industry First, let's define fleet management technology. Fleet management helps track and manage vehicles used to transport packages or in warehousing. An array of outstanding features allows any fleet manager to get a full view of everything that's happening and improve the efficiency of processes. Consequently, quality trucking services and their timeliness will also satisfy the customers. And we all know that a happy customer is a returning customer, which is the entire point of the matter. With that in mind, the benefits of fleet management technology are: ● improved driver safety; ● reporting and analytics features that help cut costs and increase efficiency; ● complete insight into vehicle maintenance; ● real-time updates of all processes; ● happier customers Driver safety is a priority Accidents on the road happen for many reasons. Whether it is speeding, hard braking, hard cornering, or a 3rd party action, it is crucial to find ways to prevent that from happening. Driver safety is the primary concern of fleet managers, and this technology offers a way to keep them safe. Real-time notifications and alerts will inform both the driver and the manager if there are any dangerous driving habits. Reporting and analytics One of the benefits of fleet management technology is that it has detailed reporting and analytics on all critical elements. Whether it is gas consumption, the time necessary for delivery, daily breaks, tracking warehousing processes, or any other piece of information, the reporting feature will give a detailed view of everything. That way, fleet managers have the option to cut costs and increase the overall efficiency of the fleet. Vehicle maintenance Another huge benefit is that this fleet management software improves vehicle maintenance. One of the areas that produce the highest expenses for the trucking business is vehicle malfunctioning. With the help of fleet management technology, a manager can track traveled miles, fuel usage, engine hours, breaking, tows, emergency repairs, and many other things. Having a full picture of all the details makes it possible to create a maintenance schedule that will keep all the vehicles operational. Real-time updates It is necessary to note that comprehensive fleet management solutions include GPS tracking for vehicles. A manager has a direct connection with drivers in the fleet and receives information about traffic jams, possible weather conditions, and many other factors that may affect the delivery. By having that information, managers can redirect drivers to better routes and help save time. Furthermore, it is possible to see estimated delivery times and completed deliveries. This interactive and dynamic system improves both business processes and customer satisfaction. Customer satisfaction One of the crucial benefits of fleet management technology is improving customer satisfaction. Using this software will help managers reduce delivery time, prevent lost shipments, wrong deliveries, or damaging packages during transport. The idea is to create a flawless customer experience and deliver top-level service. With the help of fleet management software, you can build an image for your company and become a leader in the logistics industry. Benefits of fleet management technology explained The future of the logistics industry depends on the development and improved benefits of fleet management technology. We have all witnessed how unpredicted events like COVID-19 can impact the world around us. Everyone needs to find solutions and workarounds for potential problems that may appear. We are all eagerly awaiting the next stage of fleet management software and all the advantages and new features it will bring. These include the implementation of AI technologies, vehicle automation, improved GPS tracking capabilities, the evolution of the 5G network, and many other fantastic options. The future shows a bright path for the logistics industry!
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 The manufacturers of low to no alcohol beverages are recognizing the standing point when they launch the products to go against all the traditional beer, spirits, and wine. With a large ambition, manufacturers and brewers painstakingly put together the boldest recipes to create innovative and attractive drinks. As more competitions arise, each brand is bringing out the craftsmanship and uniqueness to the market. The design in each manufacturing step is crucial and meticulously where one misstep may lead to something completely different. Because of the sophistication each brewer put in the effort of such an alcohol revolution, the success shown in the UK market gains much confidence that the exponential opportunity is for every alcohol brewer to grab. The UK is the leading market for the young alcohol sector to be able to develop aggressively as consumers are increasingly looking for freedom in those alternate choices. The US and New Zealand are following closely to expand the premium products and lead the trend.  Lyrebird is an Australian bird that is capable of imitating possibly any sound including the human voice, chainsaws, car engines, etc. Mark Livings launched the brand Lyrebird to reflect the line of products mimicking some of the classical alcohol spirits with its non-alcohol base. The brand launching consists of thirteen different convergent and profiles Absinthe, Vermouth Rosso, Triple Sec, Amaretto, and Coffee Liquor with some exotic additives to create bolder flavors and stimulants to the palate. Nonetheless, the Lyrebird line of products is constituted with natural ingredients that meet the same level of aroma and taste contents of old-fashioned spirits, leaving out the alcohol base. Inspired by the Australian bird, the manufacturer devotes itself to spawn the closest non-alcohol version to offer to consumers. The new era of alcoholic drink is leaning toward drinkers’ preferences to beverages with lower alcohol content but the same level of aroma and taste. Lyre’s manufacturing process is revised to skip distillation by compounding natural essences and extracts to create the original alcohol flavor. The marketing with Lyre’s launching is to grant easy access to the general public by offering on-trade and off-trade. By working with some local bars and online stores, the brand successfully pushes its name out in the cocktail world.  M&S’s launched cocktail martini had raised concern by the renowned UK alcohol watchdog, the Portman Group, in 2018. The canned martini was called “Porn Star Martini” that linked to promoting sexual context. Although no explicit mean was displayed on the packaging, but consumers might misinterpret and confound the brand by stereotyping its connection to porn. The fruity vodka cocktail with passion fruit was generally known as a porn star martini, which had nothing associated with M&S’s product. The other manufacturers and distributors were able to correlate the mix without using the name “Porn Star”, therefore, the Portman Group indicated that M&S should consider a different way to promote the beverage to avoid such great concern. As one of the endorsers for the Portman Group, the spokesperson at M&S had expressed the regret that in fact, this line of product was one of their most popular sellers in the retails when it first launched in 2018. However, the retailer would comply with the codes and rename the beverage to “Passion Star Martini”. The Portman Group is the self-regulatory in the UK to assist the alcohol industry in practicing under codes and social responsibility.  American Heart Association recorded a study that was conducted in Sweden starting in 1967 and a study result after forty-three years. Heavy drinking consisted of two or more drinks a day and the study was targeting the heavy consumption when the participants were in their mid-aged years. Over eleven thousands people were traced at the beginning of the study and had a follow-up again in 2010. The people who regularly consumed over two drinks a day at the beginning of the recording, over one-third of them suffered a stroke sometimes in their lifetimes before the follow-up in 2010. A thirty-four percent higher risk of stroke was identified and determined in comparison to light and medium drinkers. The result was not just showing the effect only caused stroke but also other health risks such as hypertension or diabetes. The overall effects were all proven to be concerning not just the alcohol consumption in middle age, but the intake in the older age as well. An excessive amount of alcohol certainly can cause more health risks to people over time and can be highly influential to the overall health in general which is warned by the Foundation for consumers to be fully aware of the consequences it may bring to people’s life.  Many alcohol consumers consider low and no alcohol beverages as an alternative to the originals, but according to a report in Australia and New Zealand, the newly established category is appealing to be a luxury as the industry is maturing and showing promises. When the low to no alcohol wine first entering the market, oftentimes the products are grasped as less in taste and lack of quality. The concept is not yet alluring the regular alcohol consumers but the report from Wine Intelligence can see the potentials when consumers are heading to choices with healthier alternatives in product selections. For example, when the ingredients are made from natural sources, the alcohol content is lower by nature rather than purposely removed. As of now, the advantages of naturally brewed alcohols like beer, spirits, and wines, are focusing on promoting being organic, environmentally friendly, fair traded, and sustainable ingredients. The urban concept is providing the consumers to have a contemporary mindset for the upcoming market trend. The analysis includes the figures collected from Canada, New Zealand, the UK, the US, Japan, Australia, and Ireland. The markets hold a substantial capability for the young industry that will not be overlooked easily.  While underaged drinking is frowned upon, it does not mean people are restricting themselves from doing it. The research team from Boston University School of Public Health claims the first study to obtain figures in different fields regarding underage alcohol consumption. The poll is based on over one thousand teenagers who are consuming alcohol within a thirty-day time span. While the main focus of the study is to raise public health awareness of underaged drinking that it poses an alarming rate of seventy percent of high school students have had leisure drinking, the brand preference of the age segregation is overlooked by the authority. The purpose the study group mentioned is to hopefully allocate the connections between the influence of alcohol marketing appealing to underaged alcohol consumers via different types of resources such as advertisements and social media. However, the study results appear that the brands’ appeal to a certain group is relatively small compared to overall major brands in the market. Followed by the most common buys among the age aggregation, Bud Light is placed top with about one-third of consumers, Smirnoff beverages with seventeen percent, and Budweiser by fifteen percent. The study also is conducted by race, income levels, and geography.  Now the brand is renamed “Free Rain”, but originally the founder, Colin McCabe wants to give the beverage the name “Trip”. Due to potential misinterpretation of the product which might hint at the consumers, the founder was forced to give it another thought. The main feeling on the product given to the consumers was to capture the idea of being in nature and encouraging an active lifestyle. The concept was complying with the botanical ingredients consist of ginger, fruits, and flowers in all signature blends. However, the name “Trip” had misled the consumers to think that it would give them the experiences in hallucinatory, a psychedelic effect. A single 12oz “Free Rain” drink contained only 5 g of natural fruit sugar with no extra additives and the characteristics focused on the flavor factor to achieve the finished product the founder wanted. With years of experience in the restaurant business, the owner, McCabe was learning his way into the beverage business taken upon making “Free Rain” a success. The initiation of launching the beverage line was interrupted and altered by COVID-19. Instead of serving it within the restaurant front, grocery store, and direct-to-consumer, the entire strategy was revered to introduce the product line by marketing in grocery stores. McCabe took the solid and steady marketing by putting the product through retail channels and centralized the supply flow.  With the opening of world trades, North Americans can easily obtain traditional alcohol drinks from overseas which is a privilege for adventurous alcohol consumers. Let us look at some Chinese-made alcoholic beverages that are valued to be in the top list.
 A UK study on alcohol consumption between the ages of sixteen to twenty-four years old had shown a substantial decrease in the year 2005 and the year 2015. The research was based on the study of ten thousand people based on their alcohol consumption over ten years concluding in the year 2018. Even though the research was conducted in the UK region, the figures complied correspondingly in North America and Europe. The behavior of decreased drinking became a normal social pattern in the young crowd from 18% in 2005 rising to 29% after ten years. The study results proposed a more adaptable pattern for young people to recognize the dangerous behaviors and consequences of impulsive drinking, and henceforth adjusted accordingly to be health-conscious. With the same group of people, ten percent of them declared non-drinkers in 1998. After ten years, an increase to fifteen percent declared to be non-drinkers. Then after four years, a total of twenty-one percent declared non-drinkers at the end of the study period. The main factor in this decrease had not yet identified in this study. |
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